Lee Forrest Crumbaugh
725 Kenilworth Avenue, Glen Ellyn, IL 60137
630/730-9619 (cell) . LeePublish@gmail.com
PROFILE
Senior
executive and professional. Visionary
planner, creative problem solver, excellent marketer and communicator,
versatile project leader and experienced resource developer. A leader who empowers staff and fosters
teamwork. Develops strong commitment
within and outside the organization.
Strategic and Marketing Planning. Highly effective at
evaluating opportunities and developing strategic and marketing plans that align
organizational priorities with growth and revenue expectations and operational
objectives.
Organizational Leadership. Passionate leader
with strong track record of recruiting high-performing employees and developing
and working with teams that think creatively, move quickly and drive growth.
Relationship Management. Extensive background
in marketing, branding, customer targeting, relationship building, and
selling. Great writer and speaker. Strong networker. Skilled at achieving buy-in
of top decision-makers.
Business Insight. Excels at managing
P&L, generating income, assessing risk/reward, finding solutions and
implementing plans. Experienced
consultant and entrepreneur. Expert board leader and member.
PROFESSIONAL
EXPERIENCE
CM
SERVICES, INC.,
Glen Ellyn, Illinois 2004 - 2011
Leading
accredited association management firm with 14 full-service trade association
partners and 22 employees.
Vice
President, Marketing,
(2005-2011, Executive Director, American Fence Association (2004-2011)
Provided
management leadership to American Fence Association (AFA) and Vinyl Fence, Deck
and Railing Manufacturers Association (VFDRMA) and supported CM Services
business development activities.
- Led
AFA volunteers and staff to double revenues and then to limit contraction
in recession: Unified national and chapter memberships, increased dues,
added member recruitment and retention programs, and grew trade show.
- Annually
led planning and budgeting process: In coordination with Board, produced
strategic plan, budget tied to plan, and Microsoft Project plan with
~1,400 project steps detailing tasks and time for a dozen staff members.
- Worked
with marketing chair and marketing and PR agencies to develop and
implement program to brand AFA contractor members through national radio,
print and cable advertising and public relations activities.
- Tripled
publication revenues by recruiting/supporting ad sales representatives,
upgrading fence trade magazine, launching deck and railing magazine and
convention newspaper, and fostering digital editions and online
advertising.
- Led
program to "professionalize" contractors: Upgraded existing
certification program; initiated curriculum, school and certification
program for fence installers; and developed school for professional deck
and railing installation.
- Achieved
American National Standards Institute standards development organization
status for AFA.
- Handled
board relations; meeting planning; trade show oversight; member/chapter
relations; web development.
UNITED
WAY OF SUBURBAN CHICAGO, Oak Brook, Illinois 1996 - 2003
Premier non-profit
with 41 member United Ways; raised funds to support human care programs at 270
agencies.
Chief Operating Officer (1999-2003); Vice
President of Marketing and Research (1996-1999)
Recruited
as senior executive after 20 years as volunteer, President and committee chair
on United Way boards.
- Reorganized
40 person staff with President/Board using brand strategy; introduced team
management/outcomes.
- Spearheaded
programs to grow campaign from $9MM to $24MM, including $3.5MM in direct
mail.
- Developed
advertising program leveraging investment 2.5 times, producing on-going
increases in awareness.
- TV
spot honored in United Way of America Communications Contest.
- Drove
introduction of Community Fund and research and programs to develop and
implement brand strategy.
FORREST
CONSULTING,
Glen Ellyn, Illinois 1988 - present
High level management consulting and association management firm serving for-profit and non-profit organizations seeking growth and greater impact.
President/Founder
Finding
clients; managing assignments; delivering services; financial, personnel and
supplier management.
- Counsel senior management and help tackle management, organization, strategic planning, financial, marketing, sales, communications and other issues and opportunities.
- Help
publishers launch/reposition/improve periodicals through planning, ad
sales strategy/management, valuation, staffing, circulation,
editorial/creative direction, research and other services.
- Co-founder/President,
DuPage Area Assn. of Business & Industry; provided publications,
meetings, services.
- Recruited
100 member companies, board, officers; promoted entrepreneurship, economic
development.
- Created
Strategic Business Leader (Fast Track Strategic Planning System;
www.strategicbusinessleadercom).
LFC
PUBLISHING, INC.,
Glen Ellyn, Illinois 1986 - 1988
Publisher of 30,000‑circulation monthly
magazine for DuPage County, Illinois, area.
President/Founder; Editor and Publisher - DuPage Magazine
Planning, raising capital,
recruiting/chairing board, hiring staff, general/financial management,
marketing, sales.
- Formed
Subchapter S corp.; wrote business plan; engaged attorneys, CPAs; raised
$750K from 27 investors, recruited 18 employees and board; organized
editorial, design, sales; opened office; hired printer, suppliers.
- Directed
creation of prototype and 15 high-quality issues; distributed to 125,000
homes and 400 newsstands.
- Generated
365 advertising pages from 250 firms and 9,000 paid subscribers.
CONTINENTAL
ILLINOIS CORPORATION,
Chicago, Illinois 1985 - 1986
Major
money-center national bank with worldwide operations.
Vice President, Corporate Affairs - Continental
Bank.
Recruited to rebuild corporate
communications function. Directed marketing, financial, employee communications.
- Reorganized
and guided function; recruited senior designer and writer; budgeted and
managed on budget.
- Advised
senior management on key communications issues; delivered messaging and
speechwriting support.
- Marketing
planning led to award winning ad campaign by Fallon, revamped
communications programs.
- Built
corporate identity with creative, consistent communications to
shareholders, customers and employees.
- Produced
high quality annual report on time at $100K savings.
- Consulted
with bank managers to develop programs and developed bank-wide programs to
improve service.
UNITED
STATES LEAGUE OF SAVINGS INSTITUTIONS, Chicago, Illinois 1971 - 1985
National
banking trade association with Chicago and Washington, D.C., operations.
Vice President and Editor, Savings
Institutions (1980‑1985); Marketing Director (1973‑1979); Special
Projects Editor (1977‑1979); Marketing Research Analyst (1971‑1972).
Edited and managed editorial,
production and marketing (8 employees, $2MM budget) for 30,000‑circulation
monthly magazine for bank executives; wrote articles; involved in association
management, conventions, legislative programs.
- Raised
productivity; recruited editors; introduced sections, new name and
systems; wrote management features.
- Magazine
earned First Place, General Excellence, Society of National Association
Publications competition.
- Helped
triple ad income by recruiting and managing marketing professionals,
creating research and sales tracking/forecasting programs; developing
sales materials; and conducting seminars.
EDUCATION
Master of Business Administration,
University of Chicago Graduate School of Business. 1969‑1971
Marketing management concentration, finance emphasis.
Bachelor
of Science, University of Illinois College of Communications, Champaign‑Urbana.
1967‑1969
News‑editorial
journalism major, magazine concentration; Dean's list senior year; Sigma Delta
Chi journalism society; published humor magazine; edited alumni newsletters;
editorial intern Chicago Daily News, Hinsdale Doings; public relations
intern Chicago Title and Trust.
Colorado
State University,
Fort Collins. 1965-1967. Technical journalism major; assistant sports editor of
college newspaper.
Other: Institute of Financial
Education, Graduate School of Savings & Loan, Indiana University,
1978-1980, Keyholder; Hinsdale (IL) Township High School. 1961‑1965, National
Merit Honorable Mention.
NON-PROFIT
BOARDS AND COMMITTEES
Current:
- Glen
Ellyn Civic Betterment Party (President; Past: Treasurer; Chair,
Nominating Committee).
- League
of Women Voters of Glen Ellyn (Recipient, 2011-2012 Phyllis Renfro
Community Action Award; Past: Co-Chair, Education Study Committee).
Past (selected):
- Arthritis
Foundation (Chair, National Editorial Committee; Board, Chicago Chapter);
- Community
Renewal Society, Chicago (Board; Chair, Development Committee; Finance
Committee);
- DeVry
Institute of Technology (Chair, General Education Advisory Board);
- DuPage
County Historical Museum (Capital Campaign Committee);
- DuPage
County Sesquicentennial Celebration (Chair, Steering Committee);
- Elmhurst
College (Communications Advisory Committee);
- Family
Shelter Service (Board; Development Chair);
- First
Congregational Church, Glen Ellyn (Moderator; Council; Chair, Education,
Fellowship, Planning, Nominating and Personnel Committees; Search and
Constitution Committees);
- Giving
DuPage (Steering Committee);
- Glen
Ellyn School Dist. 41 (Facilitator, Blue Ribbon Committee; Facilities
Committee);
- Glenbard
School Dist. 87 (Area/District Chair and Spokesperson, Referendum
Committees);
- League
of Women Voters of Glen Ellyn (Co-Chair, Education Study Committee);
- Partnership
for Educational Progress (Board, Secretary);
- United
Way (United Way of Glen Ellyn: President; Board; Chair, Budget Committee;
Community Needs Chair. United Way of Suburban Chicago: Board; Chair,
Finance & Allocations and Public Affairs Committees; Member Services
Committee. United Way/Crusade of Mercy: Board);
- Village
of Glen Ellyn (elected and served full term as Trustee; Environmental
Protection and Plan Commissions).
PROFESSIONAL
AFFILIATIONS
Current: Association for
Strategic Planning, International Association of Facilitators, Association
Forum of Chicagoland, Social Media Club.
Past: American Marketing
Association, Institute of Management Consultants, Society of National Assn.
Publications (President, Chicago Chapter).
CERTIFICATION
Earned Strategic Management Professional (SMP) Certification (highest level certification) from the Association for Strategic Planning in 2011.
PUBLICATIONS AND PRESENTATIONS
Columns and articles in Fencepost, DuPage
Magazine, Savings Institutions and The Business Ledger;
Audio tutorials on spreadsheet, word processing and
database software;
Chapter in Savings Association Operations;
Financial modeling software and spreadsheets for
periodical managers;
Thesis on interstate banking, "selected"
status, Institute of Financial Education;
Speeches to American Society of Business Press
Editors, Institute of Financial Education, Society of National Association
Publications, United Way National Marketing Roundtable;
Magazine start-up seminars, FOLIO:/MPA;
Journalism instructor, George Williams College.
